| Daytime Getting Older Not Younger |
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Thursday, July 3, 2008 1:20 AM |
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According to data released last week by Steve Sternberg, executive vice president, audience analysis at Magna Global, one of the world's largest media services firms, the average age of an individual watching daytime programming on the broadcast networks has increased season-to-season to 54 years-old from 50 years-old. ABC jumped four years to 53 from 49 last year; NBC went up to 49 from 43, while CBS aged up to 59 years-old from 56. The oldest skewing daytime series was CBS' "The Price is Right" with an average audience of 64, while NBC's "Days of our Lives" had the youngest audience at 49. Overall CBS is the oldest skewing network with an average viewer aged 55 between all day parts (morning news, daytime, evening news, primetime and latenight). NBC is the youngest at 52.
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Hits: 1324 Comments (3)Show/hide comments Soap Execs Have It Wrong
With the average age above that 18-49 age range the soaps taget, you would think the daytime executives would wake up and start catering to an older age range. It could improve their ratings.
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April 13, 2009
Told you so!
Re- studies saying daytime audiences getting older.
Certainly makes sense to me. All us baby boomers are now having lots of free discretionary time. Time to go back to the shows we watched when we were home with young children. I have said many times that instead of going for the youth market, Soaps should also cater to the faster growing group of people with free time and income they can now use to enjoy their lives! We are not "retiring" just retired form the everyday grind and responsiblities!
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July 27, 2008
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(SoapOperaNetwork.com) -- The average age of a daytime viewer has increased tenfold on the ABC, CBS, and NBC Broadcast Networks.
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